Global food enterprise The Kraft Heinz Company (Kraft Heinz) worked with Microsoft across several cross-functional initiatives to deliver groundbreaking innovation. Kraft Heinz previously had dozens of internal apps, which made it hard for sales professionals to understand or connect data to generate insights. Kraft Heinz and Microsoft set a vision and built two apps, Insights 2 Action (I2A) and LaunchPad, to aggregate key applications and insights into a single destination. Meanwhile, Ernst & Young, LLC, (EY) used Microsoft Power BI on Microsoft Azure to enhance data visualization for Kraft Heinz. More than 500 members of Kraft Heinz’s sales teams now act on near-real-time insights that drive sales.
The Kraft Heinz Company (Kraft Heinz) has more than 200 globally recognized brands, and its sales teams needed a single source of truth to identify the largest sales growth opportunities across its retail customers. As a major consumer packaged goods (CPG) enterprise, Kraft Heinz wanted to innovate and transform the way that the industry uses digital tools. However, its fragmented technical estate had dozens of disconnected apps that slowed the speed of business and innovation.